How to Shake Things Up in Your Community: Communication is the Key - Alberta Library Conference 2016

Description

We've all heard it before: work smarter, not harder. But when it comes to effective communication, all too often a lot of effort results in only a little bit of success. This session will provide you with a tool kit of ideas, templates, guidelines and resources to help create and maintain the communication you need--and deserve--to be the best library you can be!
Learning Objectives:

  • Write and submit a press/media release
  • Write and submit public service announcements
  • Write and edit web content
  • Create and execute a social media plan

Author

Leanne Myggland and Wayne Rothe

Conference Year

2016
Materials
Presentation Topic

Instagram Marketing for Public Libraries

Author

Anthony Woodward

Description

The best techniques for public libraries using the social media platform Instagram. Instagram has one of the fastest growing and largest active user bases of the predominant social media platforms today.
Instagram is a visual medium and libraries are visual places with interesting spaces, people, interesting events, interesting items for loan and use inside the library. Add to this that people love libraries, and they love visiting their libraries. All we need to do is connect the two, connect what makes our libraries great, to the people that love those great things about the library.
This guide explores how to improve your photos and get more likes, comment and follows. It also has a list of 20 ideas for posts specifically for public libraries that could be used as a month long challenge.
 
Edit: Updated as of May 2017. The document contains new and updated information about new features in Instagram.

  • Algorithm
  • Stories
  • Direct messages
  • Collections
  • Pods
  • Gallery Posts
Resource Topic

Resource Type (defunct)

PDF

Getting Started with Instagram - Script + Handout

Author

Programming & Learning, Vancouver Public Library

Description

Instructional materials for basic Instagram class. Originally developed as part of Vancouver Public Library's Summer of Learning program.

Resource Topic

Resource Type (defunct)

Word
Source Library

Twitter for Beginners - Script & Handout

Author

Programming & Learning, Vancouver Public Library

Description

Learn the basics of Twitter. Set up an account, customize your account settings and begin following other Twitter users in this hands-on course. Companion information can be found at guides.vpl.ca/digital_awareness

Resource Topic

Resource Type (defunct)

Word
Source Library

Blogging 101 [powerpoints]

Author

Sarah Felkar

Description

The powerpoints that can be edited and used for a Blogging 101 class.
 
Outline and handout can he found here: http://librarytoolshed.ca/content/blogging-101-oultine-and-handout

Resource Topic

Resource Type (defunct)

Power Point
Source Library

Blogging 101 [outline and handout]

Author

Sarah Felkar

Description

This is the outline and handout for a 2 part class on blogging. I encourage you to edit the examples heavily for blogs and content of local interest. And creating your own demo blog is pretty essential.
Powerpoint slides can be found here: http://librarytoolshed.ca/content/blogging-101-powerpoints

Resource Topic

Resource Type (defunct)

Word
Source Library

Getting Started with Instagram [handout and outline]

Author

Sarah Felkar

Description

The attached files can be easily modified to be used anywhere!  Running an Instagram class is a fun "advanced" class to run for those with mobile devices.
Handout updated October 2016.

Resource Topic

Resource Type (defunct)

Word
Source Library