Social Media

How do they do it? Those libraries that always have something to say on social media – how do they find their online voice, and how can you find yours?

Small libraries without a large programming and event schedule can find it hard to develop content for their social media presence. Finding Your Voice gives enough

suggestions that you can post every day of the year!

Presented by Catharine Richardson. Catharine is a board member for the Redcliff Public Library. She has developed the library’s social media program and is on the Advocacy Committee. In her day job, she runs her own company, WebGenii Consulting, which provides computer application support and computer training.

Marketing Toolkit to help British Columbia public libraries you promote the eResources funded by the Provincial Digital Initiatives grant: LinkedIn Learning, Tumblebooks and OverDrive. The Toolkit provides detailed resources on how to promote these products with your patrons. The Toolkit contains:

• Toolkit instructions
• New logo 
• 11x17 and 8.5x11 PDF posters to print
• Printable bookmarks.
• 1:1 Instagram & Facebook images
• Campaign hashtag 
• Sample social media and website messaging
• Instructions on how to access usage statistics to evaluate the success of the campaign.

 
There is a link in the toolkit (on Page 8) to all of the logos, images for social media and printable posters and bookmarks.

How do they do it? Those libraries that always have something to say on social media – how do they find their online voice, and how can you find yours?
Small libraries without a large programming and event schedule can find it hard to develop content for their social media presence. Finding Your Voice gives enough suggestions that you can post every day of the year!
Presented by Catharine Richardson. Catharine is a board member for the Redcliff Public Library. She has developed the library’s social media program and is on the Advocacy Committee. In her day job, she runs her own company, WebGenii Consulting, which provides computer application support and computer training.

TAL Hosted this webinar on July 4, 2019. Attendees learned about 10 tips on how to ensure your library stories stand out with media and to create key messages to be used in media relations activities, advocacy and promotion. This presentation was hosted by a marketing and communications leader about her experience working with the media and leave with a better understanding about media relations.
The Presenter, Anna Alfonso, is the Director of Marketing and Communications at the Edmonton Public library where she leads marketing, communications and design. She brings with her over 15 years' experience as a brand builder and strategic marketing communications leader in the retail and tourism industries. Anna was most recently the Vice President of Marketing at West Edmonton Mall where her team was responsible for the organization's digital, retail, attractions, destination marketing, corporate communications, media relations, events, advertising, in-house design studio and strategic partnerships. Prior to West Edmonton Mall, Anna held senior marketing roles with Travel Alberta and E! Entertainment.

Most of us are familiar with Facebook, Twitter, Pinterest, and Instagram. Some of us already use these tools for our libraries. But are we using them effectively? Let me show you how to create a social media plan and set goals so you can get the most out of social media and effectively market your library, programs, and services. You will learn why a social media presence is essential for your library’s advocacy and marketing, tips on creating the best posts for each platform, and how to create your own customized social media plan. Presented by Caleigh Haworth Training & Communications Coordinator, Marigold Library System