Tell Your Story: Library Employees (and Volunteers) Build the Library Brand

This session will explore the library “story” or brand in a broad way and challenge you to begin thinking about your own library’s brand. Find out how library staff and volunteers (including trustees) contribute to that story every day, and how social media (both the library’s social media and individual employees' or volunteers' social media) can affect that brand.
Learning Objectives:

• Understand what the library brand is, and apply that to your library
• Recognize how individual employees and volunteers build the library brand
• Identify the elements of a good social media policy