Marketing Sharing Mania: What libraries can learn from the collaborative consumption craze

Marketing Sharing Mania: What libraries can learn from the collaborative consumption craze

By:
Céline Gareau-Brennan
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Abstract: This research examines key success factors of the sharing economy’s models and postulates how their application to advocate and market libraries services and resources, addressing the gap of applying nontraditional business models to libraries.

Conference Year: 
2017
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