Marketing Sharing Mania: What libraries can learn from the collaborative consumption craze
Submitted by blin on Tue, 2017-05-02 13:05
Description:
Abstract: This research examines key success factors of the sharing economy’s models and postulates how their application to advocate and market libraries services and resources, addressing the gap of applying nontraditional business models to libraries.
Conference:
Conference Year:
2017
Poster Presentation